Search Engine Optimization takes anywhere from one to three months to see changes in ranking for existing sites and up to one year for new sites. Maintenance is needed on an ongoing basis depending on how frequently the site is updated for new products and services and how often new competition arrives on the web.

Methods:

• Directory Submissions: Directories are topical lists of Internet resources, arranged hierarchically. Directories are browsed, but they can also be searched. Directories differ from search engines in one way — the human element involved in collecting and updating the information. Inclusion in directories results in valuable inbound links for your company.


• Third Party Links: Links pointing to your site from quality third party websites that offer complementary services


• Meta data (title, keywords and descriptions): updates for some or all your pages. This is not only for crawler optimization, but also for your users. Unique meta tag, description and keywords should be on every page.



• Keyword research and optimization: Includes a keyword analysis to find out what the most important, high traffic, and high conversion keywords need to be included on your site. These may not be your most popular keywords. Once a final list is created we will work the keywords into the content of the website to include more instances of the words in a logical way that enhances the volume and quality of original content of your site.